Google launched a $99 screenless wearable. What should Whoop or Garmin do next?
A wearable strategy case about how Fitbit Air changes the screenless category, and why competitors need to decide what business they are really in.
The Hard Parts of Product
AI makes execution faster and cheaper. Product judgment is knowing which problems deserve that speed.
Everyone Can Build. Judgment Is the Edge.
AI is changing product work. Prototypes are cheaper, workflows can be automated faster, and almost anyone can turn an idea into something that looks real. That raises the bar for judgment: seeing the right problem before you build the wrong solution. This site is for PMs, founders, operators, and builders developing product taste in the AI era.
Problems Explored
Every problem starts with friction you can recognize and a user you can name. A seller trying to close a quote. An employee ignoring a commute benefit. An user stuck in onboarding. A customer deciding whether to trust an AI answer. The goal is to practice product thinking, not just admire the prototype.